Personal Blogging: How To Pick a Unique Topic or Personality for A New Blog


  • Blog about things you are familiar with or passionate about and then give it your own twist or flavor to make your blog unique or a bit different
  • You may start with an “abstract” blog name so you can cover a lot of topics instead of being boxed in by a very specific blog name
  • Combine two niches to target a more passionate audience
  • Still stuck? Why not create a fan blog?

Perhaps the key decision you’ll have to make when starting a non-corporate blog as a source of side income is deciding what niche (subject) you want to focus on. What topic do you want to be writing about day in and day out for the next several months or years? What subject out there has a big enough audience but is not too competitive? What subject would be easy to monetize?

These questions can cause a lot of people needless stress and in many cases it can even stop them from making a decision and even getting started!

But instead of being stuck with indecision, why not instead try going for something a little bit different?

The big problem a lot of bloggers have when choosing a niche, is that they think only in terms of popular niches that already exist and that are already getting a lot of attention.

Common examples of niches include: fitness, making money online, business, finance, gardening, going green, travel, dating, computer games, music, film…

TIP: Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.

But you don’t have to pick from those topics. Instead, why not pick a broader niche that spans multiple areas?

And maybe something a little more abstract?

A great example of this is ‘The Art of Manliness’. This is a blog that covers all kinds of topics as they relate to ‘being a man’. That means posts on ‘what it means to be a man today’, guides to smoking cigars, primers on how to win job interviews… etc.

Compare the name ‘The Art of Manliness’ with something like ‘Men Hairstyle’ — the former allows you to talk about topics that would be of interest to men, while the latter would limit you to men’s hairstyle.

A similar option is to take two separate niches and combine them – or to take one niche and aim it at a different audience. ‘Nerd Fitness’ is an example of a blog that does this very well by taking the ‘geek’ angle and combining it with the fitness topic.

TIP: cultivate your own personal style. Decide what you want to communicate to your website visitors and then develop a style that works well what your intent.

Going Very Specific
Another option is to go much more specific. A great example of that would be to create a fan site.

Did you know that there are people out there who make a living from writing about Nintendo games? From writing about the Boston Celtics? From writing about the Beatles?

If you’re a big fan of any pop culture, any celebrity, any band, then this can make an amazing niche. It has a very clear audience/demographic. Lots of routes to market, lots of topic options and clear opportunities for influencer marketing.

So if you’re stuck coming up with a niche, try thinking outside the box a little!

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