7 Easy Tips for Creating an Effective Vlog or Video Blog

Want to increase the popularity of your blog, gain more visitors and strengthen your relationship and authority with those existing fans?

One of the most effective ways to do all these things is to add video to your site. Not only is video highly engaging and difficult to look away from, it’s also highly persuasive and very personal. For building a ‘personal brand’ in particular, this is one of the very best ways to let your visitors get to know you.

Creating Your Vlog or Video Blog: Easy Steps

The best way to create a vlog is by creating a YouTube channel, which you can brand to be in-keeping with your site. YouTube lets you upload videos which you can then easily share on social media and embed into your content. [How to Create a YouTube channel] Buffer Blog has also published this guide.

Next you’ll need to create your videos. To do this, all you need is a camera (your phone camera is likely good enough if it can record in 1080p) and you’ll need a topic. In terms of topics, you can actually be very successful by making video versions of your most popular articles. You can even just read them out! You can then either upload your footage ‘unedited’ or you can upload it after making it look more professional with video editing software or the free Movie Maker.

These are the movie editors and creators I have personally used and recommend:

  • Magix Movie Edit Pro
  • Corel Video Studio
  • Camtasia
  • free Movie Maker
  • Animoto
Knowing how your target audience comes across videos and information that they are interested in is only half the battle. You must then figure out how to reach them through that medium if you want to be successful with video marketing. For example, if they use social media, spend some time figuring out the best way to use sites like Facebook and Twitter.

7 Easy to Follow Tips

Shy to step in front of the camera? Keep in mind then that you can easily create content for your videos using PowerPoint presentations, or animated ‘whiteboard’ software.

Alternatively, if you’re going to film yourself talking, take some time to look at popular videos in your niche to see how they do it.

Here are 7 tips to help you create an effective video blog:

  1. Think about lighting and ideally try to be lit from the side. This is called ‘Rembrandt lighting’.
  2. Consider your audio too – filming with a mic is the best option if possible.
  3. Dress smart but don’t look like you’re trying too hard.
  4. When reading, pause between each sentence. You can also just talk naturally which will come across as friendlier and more natural.
  5. Think about your background and try to set up a corner of a room that will look professional. You can even try hanging a poster with your logo on it for added bonus points!
  6. Post a few videos regularly and upload them as articles on your site. You’ll find that it adds more to the site and brings in lots of new fans!
  7. Publish videos on a regular basis if you want to hold the interest of your users. If people are interested in you but you have not been showing them anything new, they may become bored with you quickly. While you do not want to overwhelm them with too many videos, you should try making them at least once or twice a month.

Extra TIP: Post your videos to a host of different sites. While YouTube should be your number one choice, don’t rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business.

Wait, one more tip:

Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. Introduce yourself and tell people about what your business is all about. Say goodbye in a friendly way, too.

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