I just picked up a copy of the 20th Anniversary Issue of Small Business Opportunities magazine at our local Pathmark store, and came across this article by Dan Schawbel (of PersonalBrandingBlog), “Brand Yourself Now! Uncover a new world of business potential with personal branding.”
In the article, Schawbel says “today there is such a high volume of competition, and transactions are created directly between people, where credibility is at stake.”
Schawbel defines Personal Brand as an individual’s “total perceived value”, relative to competitors, as viewed by their target audience.
He enumerates the four steps of personal branding: Continue reading